What is Property Styling?

Home Staging, Property Styling, Property Staging, House Fluffing, Property Presentation…

These are all popular descriptions used for explaining the practise of preparing a property (and its contents) for a faster sale or let, with the sole purpose of achieving the highest price and appealing to the widest possible audience.

However, professional Property Styling is much more than just ‘painting it all white and clearing out the clutter!’

Styling a property for sale ensures that the presentation of the property is the best it can be.   This might simply mean rearranging what you already have or, it could involve bringing in new furniture, accessories and artwork.  Professional Stylists work with the ‘flow’ of a property which normally entails things of an aesthetic nature; overall appearance, clutter, design, colour, as opposed to major structural improvements.

The goal of Property Styling is to improve the property’s appearance in the eyes of a potential buyer.  Typically a buyer has made up their mind whether to buy, within 10 seconds of walking through the door, forming an opinion as they pulled up outside – that doesn’t leave much time for error!

To achieve the desired outcome, a property should be presented at its best right from the start.  Each viewing should lead to a probable offer. If it doesn’t, it’s a wasted viewing and another likely buyer lost.

If your property looks fantastic, buyers can immediately imagine living there and are more prone to making an offer – Most buyers can’t figure out how their furniture might look in an empty property or see past unattractive and disorganized spaces; people buy with emotion but shop with logic!

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