You are currently browsing the monthly archive for November 2011.

There’s a huge difference between a ‘Staged home’, a ‘Show-home like home’ and a (developer’s) show-home but that’s another blog!

Subtle use of really good property styling is a property marketing dream.  It helps a potential buyer to visualise your property as their new home and it helps you to clinch a faster sale.  Bad styling gets a property noticed by the viewer …but only for its use of unreal and theatrical staging.

Here are my pet hates/top tips on how NOT to stage a house for sale:

1. Don’t formally set the kitchen or dining table; limit use of candles, china and glass wear – unless you live in a museum.

2. Never put a tray with champagne flutes or teapot/cups on the bed; even if it is at a jaunty angle – unless it is a show-home.

3. Keep towels in the bathroom; don’t stack them on the end of the bed – unless you’re selling a holiday home or B&B.

4. Always light the fire in a big hearth; for photos – unless it’s the height of summer also light for viewings.

5. Dress the master bed with cushions properly – don’t ‘scatter’ them about – EVER!


In part 2 I will give you some more tips of ‘How NOT to stage’ .. and maybe even some examples of  exactly ‘What to do!’

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Assuming you are a motivated seller, actually want to sell your property fast and not just ‘test the market’… perhaps now is the time to take a long hard look at the ‘detail.’

A staggering 93%* of property buyers search the internet first, before they even contact an estate agent.

Which means that your home has to stand out from the crowd, from day one.

It appears only a few homeowners thoroughly check their online property details, preferring to leave ‘that side of thing to the agents’.  Most never think of looking at their property to see whether their ‘advert’ could be improved.

Once you’ve noticed your home showing up on Rightmove or Zoopla what do you do, sit back and wait for a sale?

When presented with a client’s ‘problem’ property, one of the first things I do is study the online information to see what it does or, in many cases doesn’t reveal.

Imagine you’re searching for a new home to buy, what would you like to see?  In my case the kitchen, living space and the master bedroom are top of my list.

So just how effective is your property marketing?

Take 5 minutes out of your busy day, sit down with a cup of tea and really look objectively at the way your house has been presented… to the world!

Did you even notice it amongst the 1000’s of similar properties for sale on the property portals?


Hiding something?

More importantly, would you want to view it?

Full frontal!

Any property can benefit from a good declutter and bit of tweaking here and there (I should know!) but if your online and printed information is less than perfect, your smart, clutter free hallway may remain forever unseen!

*Statistics from HMT Report, Property Academy (October 2010) )

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