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Effective property marketing will make a big difference to how quickly you can sell your property .. whatever the current market’s like. 

After all, you are trying to ‘sell’ and achieve the maximum market price… you probably take care to present goods/products for sale on sites like Ebay in the best possible light; so why wouldn’t you make sure your home is marketed correctly?

Trawling the property portals for more examples of  ‘How Not to stage ‘ I’m afraid I came across so many underdressed, overdressed, ‘couldn’t careless whether we sell or not’ styles of presentation that I probably have enough property pictures to fill several large books!

In most instances, the home owners ‘could do better’ if they really wanted to cash in on their largest asset but I also came across some excruciatingly bad marketing by a number of estate agents!

Many of them chose to shout about the property putting the whole of the opening description in CAPITAL LETTERS, very off putting to a reader.  A few described houses as “deceptively spacious, must be seen” – only to use a picture of the front of the house or view of the garden (not a single image of the inside) for their advertisement. Others chose to use the space for their vendors property images as a chance to promote themselves .. one showing an image of the front of the house followed by 3 images pertaining to their business; an awards image, logo, contact details etc before showing any further images of the property for sale?!

A subject for another blog perhaps .. so before this turns into a rant;

Here are another 5 classic examples of what not to do if you want to sell your home fast.

1. Don’t neglect your outside space; whatever the size, make the most of it.

2. Never use plastic covers on anything or if you do, take them off for photos and viewings.  I can’t locate the image of two lovely red sofas and a chair I saw covered in thick plastic but if you’re reading this you know who you are…get rid of them!

3. Always leave room for your buyers to circulate.  Edit some of the furniture to allow buyers space to move around.

4. Clear the clutter but don’t strip out all the personality; think warm and welcoming not too austere.


5. Avoid confusion; defining the ‘dumping ground’ adds value!  Make sure the buyer can easily see the room as a bedroom, conservatory, living room etc.

So there you have it ..5 more examples of how not to stage your property for sale.  If you’d like to know more about what you should or shouldn’t do.. please do contact me or keep checking back here for more help and advice in the next coming weeks 🙂

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There’s a huge difference between a ‘Staged home’, a ‘Show-home like home’ and a (developer’s) show-home but that’s another blog!

Subtle use of really good property styling is a property marketing dream.  It helps a potential buyer to visualise your property as their new home and it helps you to clinch a faster sale.  Bad styling gets a property noticed by the viewer …but only for its use of unreal and theatrical staging.

Here are my pet hates/top tips on how NOT to stage a house for sale:

1. Don’t formally set the kitchen or dining table; limit use of candles, china and glass wear – unless you live in a museum.

2. Never put a tray with champagne flutes or teapot/cups on the bed; even if it is at a jaunty angle – unless it is a show-home.

3. Keep towels in the bathroom; don’t stack them on the end of the bed – unless you’re selling a holiday home or B&B.

4. Always light the fire in a big hearth; for photos – unless it’s the height of summer also light for viewings.

5. Dress the master bed with cushions properly – don’t ‘scatter’ them about – EVER!


In part 2 I will give you some more tips of ‘How NOT to stage’ .. and maybe even some examples of  exactly ‘What to do!’

Quite a challenge don’t you think?
However, the question posed by ‘What House?’, a site that promotes the best new homes in Britain, was looking for constructive advice for First Time Buyers.  People lucky enough to have made it onto the housing ladder but perhaps struggling to achieve the ideal home interior they really desire.
Asked to supply a couple of quotes for an article (published on their site yesterday), I put my thinking cap on and yes, … I do think (appliances aside) it is perfectly possible, with a bit of creative thinking, to furnish a fab, first, new home for less than £600!  Read the full article below with thanks to Natalia Gameson.


How to furnish your new home for less than £600

Deciding how to furnish your new home is undoubtedly one of the most exciting parts of the homebuying process. But the reality may different to what you originally imagined – especially when you start putting pen to paper to work out your budget.

“It’s tempting to splurge on contemporary furnishings and accessories,” says

property styler Helen Silver of The Property Styling Company (www.propertystylingcompany.co.uk). “But give yourself some time to get the feel of your new surroundings. You may have spent months drawing out on paper where you’ll put the sofa and TV, or choosing colour for feature walls. But the reality is a limited budget could put paid to your original plans.”

Plasti-kote coloursFirst things first – know your palette, and pick one or two simple colours to form the basis of your home’s colour scheme. “Buying an expensive sofa or a dining table could be a mistake if you dislike the colour in a year’s time,” Helen adds. “Choose neutrally toned pieces, and add splashes of colour with bright cushions or rugs.”

Asking family and friends if they’ve got any excess furniture to get rid of is a very good starting point. And after you’ve assembled a small collection of cast-offs, it’s time to hit the internet. Second-hand furniture (or to give it its more glamorous pen name, “vintage”) is booming, with sites like Gumtree (www.gumtree.com) and Freecycle (www.freecycle.org) featuring free key pieces, such as tables, chairs and even TVs and surround-sound systems – all potentially essential items for your new home that you can snap up for nothing except transportation costs.

If you don’t find what you’re looking for online, then second-hand furniture shops and charity shops can be great resources to hunt through, particularly if you’re after everyday china and cutlery, glasses and picture frames.

Nowadays, you don’t have to settle for the original design or hue of what you collect. PlastiKote (www.plasti-kote.co.uk) Super Spray paint is a fun way to revamp old furniture (see picture above), and can be sprayed onto most surfaces, and dries in under an hour. Available in 60 different colours and finishes, it retails at £6.95 for a 400ml can.

The bed is an area where it’s best to invest – after all, you’ll be spending a third of your life in it, so you may as well get comfortable. Hyder Living’s Dorchester bed frame is £300 (www.hyderint.com), and is stylish and easy to style up with a funky bedspread – Curtain Wizard’s range is particularly affordable (www.curtain-wizard.co.uk). Buying a new sofa is also important – Sofas World has classic design models starting from £200 (www.sofasworld.co.uk).

If you’re considering buying a new-build home, there’s no time like the present to make an appointment to visit a show home on a new property development. It’s also a great way to pick up the latest style trends. Among the great new homes schemes for sale at present with inspiring show homes are:

Twilight at Water Colour in Redhill, Surrey, from Linden Homes (full story here)

Royal Arsenal Riverside in Woolwich, London from Berkeley Homes (full story here)

Rosewood Farm in Burnham-on-Sea, Somerset, from Bloor Homes (full story here)

Gainsborough Court in Kelvindale, Scotland from Mactaggart & Mickel

via Property News – New homes decoration | New homes interior design | Interior design for new-build homes.

Reluctant to spend money on fixing up your property?

Time to DIY?

If you are fed up with waiting for the man in your house to fix the dripping tap, or put up those lovely new pictures, why not DIY?!

Kerrie Hanafin MD of ‘A Woman’s Touch’ a building company that employs mainly women, has produced a fantastic new ‘Haynes’ manual “Women’s Home DIY”

Containing the occasional ‘man’ joke and written in a chatty, modern, style there are clear step by step instructions, photos and a difficulty rating for each project.

Available from Amazon at just £16.99, it has had great reviews so far and could just get you started in a whole new career 😉

 

If you need advice on styling, selling or buying property and would like to discuss working with me … my main website can be found at www.propertystylingcompany.co.uk. Contact can be made through this wordpress site, by email or by calling 07789 488446.

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