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Effective property marketing will make a big difference to how quickly you can sell your property .. whatever the current market’s like. 

After all, you are trying to ‘sell’ and achieve the maximum market price… you probably take care to present goods/products for sale on sites like Ebay in the best possible light; so why wouldn’t you make sure your home is marketed correctly?

Trawling the property portals for more examples of  ‘How Not to stage ‘ I’m afraid I came across so many underdressed, overdressed, ‘couldn’t careless whether we sell or not’ styles of presentation that I probably have enough property pictures to fill several large books!

In most instances, the home owners ‘could do better’ if they really wanted to cash in on their largest asset but I also came across some excruciatingly bad marketing by a number of estate agents!

Many of them chose to shout about the property putting the whole of the opening description in CAPITAL LETTERS, very off putting to a reader.  A few described houses as “deceptively spacious, must be seen” – only to use a picture of the front of the house or view of the garden (not a single image of the inside) for their advertisement. Others chose to use the space for their vendors property images as a chance to promote themselves .. one showing an image of the front of the house followed by 3 images pertaining to their business; an awards image, logo, contact details etc before showing any further images of the property for sale?!

A subject for another blog perhaps .. so before this turns into a rant;

Here are another 5 classic examples of what not to do if you want to sell your home fast.

1. Don’t neglect your outside space; whatever the size, make the most of it.

2. Never use plastic covers on anything or if you do, take them off for photos and viewings.  I can’t locate the image of two lovely red sofas and a chair I saw covered in thick plastic but if you’re reading this you know who you are…get rid of them!

3. Always leave room for your buyers to circulate.  Edit some of the furniture to allow buyers space to move around.

4. Clear the clutter but don’t strip out all the personality; think warm and welcoming not too austere.


5. Avoid confusion; defining the ‘dumping ground’ adds value!  Make sure the buyer can easily see the room as a bedroom, conservatory, living room etc.

So there you have it ..5 more examples of how not to stage your property for sale.  If you’d like to know more about what you should or shouldn’t do.. please do contact me or keep checking back here for more help and advice in the next coming weeks 🙂

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I came across an article yesterday as featured in The Local, a Fort-Greene edition of the New York Times.  The Americans are so much better than us Brits at understanding just how Home Staging, Property Styling, Property Marketing – call it what you will, gets results when you have a property to sell.

A good many years ago now, my parents upped sticks and moved to the US with me and my sister  (quite another story).  However, in buying and selling property over there we came across ‘Property Stylists’ who worked alongside Real Estate Agents, they even worked from the same office to offer a complete marketing package.  Apart from an exceptional few, we’ve still not quite achieved the same over here.

None the less ‘we’ perservere and battle on with the idea of awareness and bringing a complete package of property marketing combined with staging and styling to the masses!

It isn’t rocket science and, although property sellers in New York tend to think mainly in terms of apartments, the article is still relevant to all who have a house to sell in a difficult market. You can read the full article by Geri Charles here but these are the highlighted tips:

With the importance of staging in mind, here are three tips on staging your home to sell it:

1) It’s not about you, it’s about the buyer.

What you may consider tasteful may not be to the buyer’s taste. The fact of the matter is, interior décor is subjective. The living room painted chocolate brown with one big red stripe in the middle may be a proud do-it-yourself moment for you, but it may give the buyer flashbacks to a slasher scene with Freddie Krueger. Your best bet is to keep it simple with neutral plain colors.

2) It’s all about a room’s “star” feature.

Maximize your home’s best features by accentuating them. Draw more attention to a fireplace, for example, by mounting a wrought iron sculpture right above it. You can also minimize the room’s least appealing feature, like a window directly facing into a neighbor’s bathroom, by using a stained glass window decal to block the view.

3) Less is more.

Get rid of all clutter. I repeat, get rid of ALL clutter. Although you may be proud of your 30-year record collection, or photographs taken at last year’s 10-year family reunion, those items take up space. The less you have on display, the more the potential buyers can envision themselves living there.

If you need advice on styling, selling or buying property and would like to discuss working with me … my main website can be found at www.propertystylingcompany.co.uk. Contact can be made through this wordpress site, by email or by calling 07789 488446.

Spring Clean!

So you’ve decided to put the house on the market – (or you may even be considering letting) you’ve thought about which Agents you’ll get to value and you are itching to get the For Sale sign up.  BUT WAIT… Want to know what the number one turn-off is that could scupper a decent valuation and a quick sale?…..

GRIME!

You know what I mean – you’ve seen it yourself when you’ve been viewing properties.  And probably rushed out with lots of excuses as soon as you could…

  • Grease in the kitchen, up the tiles, over the cooker.
  • Sticky carpets that cling to your shoe and look as though they’re 30 years old and….. smell accordingly.
  • Dirty bathroom tiles with other peoples ‘skin and hair’ clinging to them, ugh… dare you lift the toilet seat?
  • Overflowing cat litter trays!
  • Sticky handprints on the wall.
  • Flithy windows you can’t see in (or out) of.
  • Dark, dusty corners and cobwebs hanging from the light fitting.

You want people to relax when they are viewing your property, imagine themselves living in it – not feel desperate to leave in case they catch something or rush home to jump in the shower!  Unless your house IS a show home (and there are some people out there), would it receive a gold star of approval when viewed through the critical eyes of a viewer? – think about it.  Would you really want your agent to have to apologise for the ‘state’ of your home everytime they conducted a viewing?

As time becomes a scarce resource for many, it’s easy to let dust and grime build up. When was the last time you wiped down your skirting boards or cleaned around your light switches? (Please don’t come and look at mine!)

That’s why having a thorough clean BEFORE your Estate Agent and your first viewers arrive is SO important.  You might already have a cleaner, but they’re just ‘keeping on top’ of the dusting and vacuuming.

What you really need is a whole weekend devoted to Spring Cleaning tackling the cobwebs, removing grease from inside and outside of those cupboards and freshening up the bathroom.

Wiping down the paintwork can be as effective as redecorating but without the mess!

Better still, why not employ a team to deep clean your property whilst you’re at work and come back to what looks like a new home?

You’ll be impressed and so will your potential buyers!

If you need advice on styling, selling or buying property and would like to discuss working with me … my main website can be found at www.propertystylingcompany.co.uk. Contact can be made through this wordpress site, by email or by calling 07789 488446.

One of the most beautiful houses in Bath is up for sale through Savills and receiving a huge amount of local publicity.  Set in 9 acres of secluded grounds, Widcombe Manor is an historic albeit ‘mini’ stately home.

Perfectly intact Georgian architectural features, with elegant, well proportioned rooms, the property also boasts, a wine cellar, croquet lawn, tennis court, infintity pool, pavillion, summerhouse, 2 storey cottage and incredible views.

It only has 6 bedrooms; although three of these are suites on the 1st floor, with the remaining bedrooms and bathrooms on the 2nd; ideal for those who require space for living/entertaining but would like to preserve something of a ‘family atmosphere’.

The downside for me? …… Well aside from the in “excess of £10million” price tag, the property details (now removed from the property portals) are very lacklustre and the photos unfortunately don’t appear to showcase the interior spaciousness and charm.  Then again I don’t suppose those with + £10m to spend will be searching for properties on Rightmove along with the rest of us!

What is Property Styling?

Home Staging, Property Styling, Property Staging, House Fluffing, Property Presentation…

These are all popular descriptions used for explaining the practise of preparing a property (and its contents) for a faster sale or let, with the sole purpose of achieving the highest price and appealing to the widest possible audience.

However, professional Property Styling is much more than just ‘painting it all white and clearing out the clutter!’

Styling a property for sale ensures that the presentation of the property is the best it can be.   This might simply mean rearranging what you already have or, it could involve bringing in new furniture, accessories and artwork.  Professional Stylists work with the ‘flow’ of a property which normally entails things of an aesthetic nature; overall appearance, clutter, design, colour, as opposed to major structural improvements.

The goal of Property Styling is to improve the property’s appearance in the eyes of a potential buyer.  Typically a buyer has made up their mind whether to buy, within 10 seconds of walking through the door, forming an opinion as they pulled up outside – that doesn’t leave much time for error!

To achieve the desired outcome, a property should be presented at its best right from the start.  Each viewing should lead to a probable offer. If it doesn’t, it’s a wasted viewing and another likely buyer lost.

If your property looks fantastic, buyers can immediately imagine living there and are more prone to making an offer – Most buyers can’t figure out how their furniture might look in an empty property or see past unattractive and disorganized spaces; people buy with emotion but shop with logic!

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