WAKE UP AND SMELL THE COFFEE!

The property market is a very competitive one and there’s no excuse for a lazy estate agent. However, there’s also no excuse for a idle seller either!

If your property, big or small, (relatively) low value or (extremely) high value is on the market and going no-where… fast, take stock and take back some control.

It’s all about marketing.

We’re used to living in a society where products are targeted, marketed, to appeal to a specific buying audience – why should your ‘product’ be any different?

90%, yes 90% of viewers cannot visualise how a property could look when faced with the way it is presented to them.  That means 1 in 10 can’t imagine how your empty (or cluttered) rooms could suit their family perfectly!

It’s not as though you haven’t been deluged with TV programmes, ‘property gurus’ and press articles telling you how to sell your home…

So what could you, or your agent, do differently?

Make yourself a coffee, grab a note pad and pen, jot down some of your own ideas and, over the next couple of days I’ll tell you if you were right 😉

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